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Companies large and small are working to remove the inefficiencies from their organizations that are created by multiple data sets of information existing in various locations throughout the enterprise. The companies are embracing the solution of creating “domains” for the various types of data utilized in the organization and creating Master Data sets that are non-duplicate and at the highest level of quality possible. Ideally, these domains contain what are called a “Gold Standard Data Sets”.
In most cases, the “domains” divide up, and are based on proprietary company data, such as for a Customer or Account Domain, which is the only way a Gold Standard data set can be created for this type of data. However, in one “domain” rarely does the enterprise have sufficient data and data maintenance to develop a complete Gold Standard data set. That is the domain typically called “the Location Domain”. Sometimes it is called the “Place” domain in keeping with Dr. Jerome McCarthy’s famous Price, Place, Product, and Promotion description of the marketing mix. The Site domain is another popular naming convention for this data.
Willowbend provides real time access to its master location data domain for the United States. Companies whose business is in anyway tied to a street address location will be able to utilize this domain’s information as a single source standard for the entire enterprise.
The master location data domain holds nearly all of the residential and business street addresses in the United States, meaning you are accessing all the street addresses in an area and not just the ones that exist in your current data sets. Having access to the street addresses you do not currently have provides numerous benefits including better diagnosis of current data quality, and the capability to add missing data to improve overall data quality.
The master location data domain allows testing of street address information against the real street address locations it holds for hygiene or address verification. Unlike most address cleansing software which is based on street router ranges, the location domain contains individual street addresses, meaning you have greater assurance that a street address actually exists.
The master location data domain contains complete street address data including individual apartment and suite unit numbers. This data can be used in “type ahead” applications which can suggest actual street addresses for input. Many “type ahead” solutions currently on the market can display non-existent “phantom” street addresses and unit numbers.
The master location data domain is accessible via web services, meaning it can be easily integrated into your existing Master Data Management Location Domain or it can stand alone.
The master location data domain holds information on individual addresses as well as relationships to data such as census, neighborhood or assessor files, meaning it can become a single source simplifying your Master Data Management Location Domain complexity.
The master location data domain holds information relating individual street addresses to digital street segments from major street file suppliers, meaning it can identify a related street segment for your routing or analytical needs including finding nearest and geo-fencing capabilities.
The master location data domain provides a set of web services for location verification, record extraction, and geographic queries meaning you can access it immediately without the need to utilize complex Extract, Transform, and Load (ETL) tools first.