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Location Intelligence is not just producing a map. It's about connecting business information with location information in a way that provides useful intelligence to use in production, planning and marketing
Cloud based location intelligence uses the internet to provide a connection to our location information data utilizing web services or by accing the information from our Informaton Central browser based solutions. If you have the tools to utilize our web services you can gain access to a datbase of virtually every residential and business location in the US. Need postal information, census information, or any other location information that defines an address and its relationship to its geography, either connect via our web services or just use our Information Central site to obtain what you need. Location intelligence is used in mailing, delivery, logistics, marketing research, customer service and more.
There are hundreds of sources of geographic and demographic data today. However, most of it is neither up-to-date nor correct in terms of its content. WIllowbend maintains the address data we market an a up-to-date basis every 30 days. We remove any duplicates, we standardize the information to the latest USPS standards and append the current USPS route and Zip4.
We are constantly analyzing our data for coverage shortfalls and seeking new address records to fill any gaps we find. We compare our data to metrics such as the USPS Delivery Statistics file to know exactly where we stand againt the source of record. We are constantly seeking sources of information we can acquire to improve the quality of our data files.
One time annually we update the "location name" we have associated with addresses in our database. If we have information on a business name at a particular address we append that to the address record. If we know the name of a multi-family dwelling building, we append that to each secondary number at that primarly address.
High quality data requires high quality applications to take the greatest advantage of it. Willowbend has matched is applications for direct mail, distribution, and address verification to work with the data we provide.
Willowbend applications are deployed as enterprise installed or accessed via the web as cloud based solutions. Additionally, Willowbend offers a number of web services that can be utilized to create your own browser based applications.