Geo-demographic Solutions

Geo-demographic solutions is the process of using geographic and demographic data and matched applications to create high quality solutions for direct mailers, customer service groups, delivery companies, and database marketers.

High Quality Data

There are hundreds of sources of geographic and demographic data today.  However, most of it is neither up-to-date nor correct in terms of its content.  WIllowbend maintains the address data we market on a up-to-date basis every 30 days.  We remove any duplicates, we standardize the information to the lates USPS standards and append the current USPS route and Zip4. 

We are constantly analyzing our data for coverage shortfalls and seeking new address records to fill any gaps we find. We compare our data to metrics such as the USPS Delivery Statistics file to know exactly where we stand againt the source of record.  We are constantly seeking sources of information we can acquire to improve the quality of our data files.

One time annually we update the "location name" we have associated with addresses in our database.  If we have information on a business name at a particular address we append that to the address record.  If we know the name of a multi-family dwelling building, we append that to each secondary number at that primarly address. 

High Quality Solutions

High quality data requires high quality applications to take the greatest advantage of it.  Willowbend has matched is applications for direct mail, distribution, and address verification to work with the data we provide.

Willowbend applications are deployed as enterprise installed or accessed via the web as cloud based solutions.  Additionally, Willowbend offers a number of web services that can be utilized to create your own browser based applications.

Accurately defining target markets requires high quality verified data and applications matched to business requirements.

The quality of data and well matched business applications can make or break your operational, marketing and customer retention programs.