Willowbend Library
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The newspaper world is full of challenges today.
Where are new sources of revenue going to come from? How
can costs be reduced, but product and service quality remain
high?
The Distribution and Distribution Marketing areas of the
business are the place to look today.
What if...
You could deliver all of your own publications as well as
others with the same delivery force and not have to control them
in your circulation system?
You could reduce carrier delivery cost and expensive turnover
by developing "optimized" delivery routes that maximized
delivery quality while at the same time reducing travel time to
a minimum?
You could provide a remote access system for your
distribution centers or distributors that would empower them to
minimize delivery costs while maximizing customer service?
You could match the needs of advertisers that have gone
elsewhere with targeted sub-zip routing?
You could have available a complete list of every household
in the market and target the opportunities for new
subscribers?
You could manage your single copy distribution in an
easy to use, yet fully featured, web interface?
You Can With a Willowbend Solution!
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Distribution Marketing Solutions for
Newspapers |
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Multiple Publication and Third Party Commercial Delivery
Commercial delivery of third party publications is an
area of significant growth in the newspaper industry.
With advertising revenues shrinking commercial delivery
utilizes existing delivery infrastructure to delivery
either other local publications or national publications
that cannot afford to maintain a delivery operation in
your market.
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Web based Management and Operational Tools for Distribution Centers,
Carriers
and Distributors
Distribution Management is the heart of circulation
management and customer service for newspaper delivery.
Willowbend’s distribution management solutions allow
newspapers to push down information and responsibility
to the lowest levels possible in an organization.
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Route Optimization
The purpose of Route Optimization is to manage the
geography of a delivery route in a manner that will
reduce costs while maximizing customer service as
related to delivery time and quality. The Willowbend
system addresses these two areas.
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SubZip Routers, CDS Address Files and Other Services
Targeting Delivery has become one of the hottest topics
in the business today. Traditional routes have given
way to “subzipping” and other elaborate schemes to
deliver advertising to targeted geographic areas.
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Single Copy Delivery Management
Single copy is simple yet complex. Willowbend has
created a web based solution that makes it easy to
perform the most complex tasks with the click of a
mouse.
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