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Willowbend Locations
- Dallas, Texas
- Kiev, Ukraine
- London, England
Key Historical Milestones
- 1988 Company formed
- 1989 Newspaper TMC setup and management group
formed
- 1990 USPS CDS address list production started
- 1991-1996 Publishing, distribution and mailing
operations in California, Texas, Pennsylvania, New Jersey,
Maine
- 1992 Distribution Marketing Manager software introduced
- 1994 Route Xpert software introduced
- 1996 Distribution operations sold
- 1997 Distribution Marketing Xpert Series solutions
introduced
- 1998 CDS lists processed for clients top 35 million
addresses
- 2003 Mailing Xpert solutions introduced supporting the
USPS's electronic entry initiative
- 2004 Mailing addresses owned reach 144 million
- 2005 ADDI digital street product introduced
- 2005 Operations Xpert browser based solution for
newspaper and direct mail Distribution Marketing released
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Willowbend Corporation has been serving the needs of customers
for Distribution Marketing
solutions to business related geographic and logistical problems
since 1988. Willowbend provides mapping and routing
solutions for newspapers and list and direct mail solutions for
newspapers and mailers alike. Willowbend owns and
maintains a complete address file and digital street file for
the United States.
Willowbend markets installed enterprise Distribution
Marketing solutions for large organizations. Also,
Willowbend provides on-line access to many of its applications
and solutions and operates a service bureau for customers who
need assistance that does not justify a stand alone
installation, yet is too large or complex for our on-line access
systems.
Located in Dallas, Texas, Willowbend's
personnel are centrally located to all markets in North America
and have rapid access to markets around the world.
What is Distribution Marketing?
Distribution Marketing is the process of capitalizing on a
company’s distribution and logistical assets to increase
revenues, and the optimization of those assets to reduce
operating costs while either maintaining or increasing customer
satisfaction.
Willowbend is Distribution Marketing
In 1989
Willowbend "coined" the term Distribution Marketing to address
the growing interest in the newspaper and direct marketing
industries to address the use and optimization of their delivery and
logistical resources.
Willowbend is Talented and "Industry Savvy" People
"Clearly
you understand our business." That is always the reply
following a presentation of our solutions and services.
Several years ago a prospective customer called and told us that
he had been referred by a current customer. Our
current customer had listened to his requirement and told him,
"Call Willowbend. If they can't provide a solution for
this then no one can."
What does this mean for you?
This means that Willowbend can help you increase revenues and
reduce costs by utilizing your distribution and logistical
assets more effectively. We can reduce manual effort and
increase accuracy with the introduction of systems based on best
practices. We can empower your employees with system
interfaces that reduce their work load and increase the quality
of their work. We can optimize distribution and mailing
programs to minimize their cost and their time to execute.
We can help you make more money.
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