The cost of a returned bill or statement because of an errant address is estimated to cost companies $25.00 per return. What if your company’s billing address data is only 95% accurate? How much does that cost your business?
What if you’re a delivery company and your driver shows up at the wrong address, although it was the address originally provided? Ask yourself:
• How much does this cost my business?
• How often does this happen?
• How can I eliminate this from occurring?
• How can I save time and money in the process?
How accurate is the address information in your CRM database? Do you use this data for marketing purposes? Do you use this information for sales analysis and planning?
Is the address data used in your Business Intelligence platforms over 98% accurate? How accurate is the geo-coding of that data? Are your customer maps really providing you with the most accurate picture?
We performed a recent data health check on a client’s CRM data of 2,000 addresses. Here are the results:
• Only 26% addresses were truly accurate
• 50% of the addresses required hygienic intervention
• The remaining 25% were non-deliverable, and could not be geo-coded.
WARNING: Many popular GIS platforms will assign geocodes to bad addresses causing errant placement of client locations on mapping visualization tools.
If we cannot demonstrably improve
your “already accurate address data”…