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MARKETING SERVICES by WILLOWBEND

Whether digital or print, the foundation of any succesful direct marketing campaign is

ACCURATE CUSTOMER ADDRESS INFORMATION.

 

Quality address data

  • Improves prospect targeting
  • Reduces non-deliverable mail and expense
  • Leads to higher email append rates
  • Is critical in targeting IP display

APPLIED MARKETING AND ADVERTISING SOLUTIONS

Our mission is to provide our customers with maximum return on advertising spend.

 

If a sizable amount of your mail is sent:

– to invalid addresses,

– multiple copies per address,

– prospecting current customers,

– or, prospecting outside of your target audience,

WE CAN TELL YOU!

 

Achieve a better return, or better yet, make sure ALL of your mail reaches your desired audience BEFORE you send it. It’s that simple!


MORE EFFECTIVE, MORE EFFICIENT DIRECT MAIL PROGRAMS

Willowbend has been providing direct mail services for over 30 years. Our experience runs deep, having worked with the USPS during the inital development of their CDS system.

 

Our clients enjoy knowing that, in addition to starting with accurate list data, they will receive the best rate available from the post office. Savings continue with turn-key production, along with peace of mind, that their mailing goes out on time.


DIRECT-TO-DOOR... DONE RIGHT!

EXPERIENCE THE POWER OF THE DOORSTEP

Our powerful delivery platform incorporates our cutting-edge targeting capabilities to determine the best areas to deliver, along with our proven national delivery network.

 

NO-GUESS DELIVERY

We deploy our own real-time GPS tracking technology to insure deliveries to your target areas are on time and on target.


EVEN BETTER, DIRECT DIGITAL MARKETING CAMPAIGNS!

WE CAN ACCURATELY APPEND EMAIL TO NAMES & ADDRESSES!

Using our “Location Domain” as the foundation, we process every email provided through numerous systems to identify–where commercially reasonable–email addressess that are:

1. free from duplication

2. not identified as spam, honey pots, or typo domain traps.

 

Although append rates can vary, we generally see anywhere from 35% to 55%.

 

We can provide expert advice on how to comply with email regulations, and even execute your campaign for you.

 

REVERSE IP APPENDING… WE DO THAT TOO!

Simply put… we can match a physical address with an IP address for highly targeted digital display advertising. Again, it all starts with accurate address data. Willowbend is your turnkey source for identifying and executing your IP-targeted digital campaigns across multiple device platforms.


REACH NEW MOVERS EARLY ON

On average, 17% of the U.S. households relocate annually, topping 1 million moves each month, depending on seasonality. We have developed a program that reaches New Movers faster than any other alternatives.