Success Stories

There are so many success stories that we had to choose just a few to place here.  We update these stories on a regular basis in order to share the best practice that have been developed by users with our applications and data.  If you have a story that you believe would be beneficial to others, send it to us at support@willowbend.com.

New Customer Mail Solicitation

A daily newspaper was interested in increasing its subscriber base and replacing customers who had dropped the paper with new ones.  Willowbend's service bureau utilized our Mailing Xpert application with Neighborhood Clusters^® and created a profile of the locations of the current customers as well as the location of limiting factors such as distance from the primary market and competition.  After suppressing the addresses of existing customers Willowbend assigned each remaining address in the desired market a weight based on the likelyhood they would be a potential new subscriber to the newspaper.  The result -- according to the newspaper, some of the best responses they have ever seen from a customer solicitiaton mailing.

Delivery Route Building

A door to door delivery company was prospecting to enter a new city for the delivery of telephone directories.  They needed a routing schema that would become the building blocks for their future delivery system in this new market.  Willowbend's service bureau utilized our Route Xpert application with Neighborhood Clusters^® and created a complete set of routes that were optimallyorganized and easily edited if needed.  Willowbend created optimal driving sequences and driving instructions for each Neighborhood Clusters^® and maps identifying the streets and homes to be delivered.  The result -- the company got the business over the competition because of their quick response to the potential customer's requirement to view the company's plan within a week.

Target Marketing

A local strip shopping center management wanted to increase traffic to the center for its business renters and stores.  None of the local media offered a tightly targeted reach to just the areas the center wanted and a saturation direct mail campaign was out of reach budget wise.  Willowbend's service bureau utilized our Route Xpert and Mailing Xpert applications with Neighborhood Clusters^® and identifed the  Neighborhood Clusters^® where the combined center's stores' customer lists indicated their business was coming from.  The center developed a mailer promoting the support of local business "Where your Neighbors Shop," and was able to see a significant increase in traffic for the weeks following the mailing.

Want to see if your business can be next on this page?  Contact us at 972.248.0451 x 230.